Sunday, March 4, 2012

French red wine brand big ranking

First name: white horse zhuang (Chateau Cheval Blanc)-kuta beauty the pride of the lung



White horse not only in kuta beauty of zhuang long column in the name of the village level the first level of qualifying, is also A group of two of the top of zhuang's vineyard, is in recent years the world often say bordeaux eight big name one of the village.



Second: wood of zhuang jingtong (Mouton Rothschild)-new zhuang jin bordeaux level noble



Although from bordeaux wine of zhuang rating time watching, wood at chateau are five level of new zhuang jin, but it has been many wine but is the home to favor. The famous American wine home Robert Parker taste evaluation in 2006 new drunk, in the "big five" of the highest scores of gendarmerie to wood.



Third: the thin silk (Chateau Rayas)-long valley's top wine king



The thin wire is definitely a drink the wine of home, if often do not drink all over the world treasure wine, it is not know it, is known as the king of the south French wine, the south of France, cypress figure.



Fourth: drop JinZhuang (Chateau D 'yquem)-the last noble's "liquid gold"



Drops of JinZhuang wine is the dream of many wine lovers to love. A bottle of 1784 years of drop JinZhuang wine, 1986 by London auction house Christie's sale, price as much as $56588,



Fifth: praise the village (Chateau Ausone)--top tomorrow your price star



The village is praise beauty lung areas two big Santa super name one of the village, and white horse zhuang &jeremy. It only seven hectares of land, with the annual production capacity of 2500 cases of or so, high quality but yield little, so the wine had predicted, later may in price more than beauty degree five chateau and white horse village, become good things can challenge a few big long top kuta beautiful long level of high-quality goods.



Sixth: pull Philippines zhuang (Chateau Lafite), the world's most famous wines



In the world, the wine of various school king was ever, the most famous wine should be king bordeaux, France in the village of music, pu murphy village. It is the most expensive bottle of wine in the world record holder.



Seventh: Latour zhuang (Chateau Latour)-the world's most expensive wine garden



Latour village located in bordeaux, France beauty degree area, is an early in the 14 th century literature already mentioned old winery.



8: LuoManLi • kande (Romanee-Conti)-the uncommon rarity



The world famous wine with the Robert Parker's words, "LuoManLi • kande is a millionaire drink of the wine, but only billionaire just drink get".



Number 9: cypress graph (Petrus)--king of bordeaux wine



Bordeaux in the world today is recognized as one of the top red wine area, the price of money was the most famous enthusiasts investors in since then.

French wine classification standard

French wine into four levels, the wine daily (VDT) wine region (VDP), fine wine region (VDQS), A.O.C. rank (AOC). AOC level, is the highest level of French wine.

French wine quality ratings are based on: grape wine producer, use the grape variety, alcohol concentration, the unit output, grape juice sugar, of wine grapes method, the wine, and the wine storage method of fermentation of regulations, the provisions of the bottle time, grape use grape harvest the provisions of the year.

Daily without indicate the habitat of grape wine, types and year, minimum alcohol content of not less than 8.5% or 9% VOL VOL, highest alcohol content is more than 15% VOL, can produce from the different regions of the grape modulation and into. In France within the scope of the wine, can be a single grape wine grape wine or a surname a deployment and into, also can be in the European economic community member countries of wine from the deployment into, to indicate the source of the fruit of the vine.

The wine daily production accounts for about 38% of the total output French wine. Bottle labels and for Vin DE Table (VDT). VDT is popular product, is the most cheap wine ba, the French only in daily life casual occasions.

The wine region, is to limit the French territory in the wine made from producing area, without marked the grape varieties or pick the year. Can be used in the production of the grape juice blending marked, but only for this region within the grapes. In the Mediterranean region in the required 10% of wine natural minimum alcohol content in VOL. Other areas will be 9% VOL or 9.5% VOL.

The wine production area accounts for about 15% of the total output French wine, bottle label is tagged as Din DE Pays + region name. Daily meal in the best of the wine be sprinkled upgrade for the wine region, the region of the wine labels can indicate the region. VDP in French wine is in the heart, but their quality is compatible, taste like it.

One good sprinkling, is ordinary wine region to AOC level to the level of transition experience. VDQS period the performance is good, will upgrade for AOC. The level limit conditions including the origin of area, grape variety, minimum alcohol content, grape maximum yield per hectare, and cultivating way, brewing methods; By the experts of the official committee on wine analysis and taste, can obtain the grade mark.

Fine wine production division of French wine 2% of production. Bottle label Appellation + region identified as a + Qualite Superieure.

A.O.C. rank is French wine at the highest level. AOC in French means "origin control named", legal vineyard scope, grape breeds, minimum alcohol, the highest yield per hectare, grape cultivation patterns (strains spaced, pose), brewing process, pruning methods and management measures, the aging process, aged storage conditions: all AOC levels of wine must pass analysis and formal tasting.

AOC yield about of the French wine 35% of production. Bottle label standard for Appellation + region name + Controlee.

The Spanish wine classification standard

The Spanish wine was divided into 5 levels, by the Spanish national production control unit responsible for supervision INDO, in every region of the commission for the administration of local cap management.

The Spanish wine is divided into:

VDM: classification of the lowest level in, this is to use a variety of methods non-legal workers wine, belongs to the region and varieties of not restrict the wine, a level of alcohol, often from different region by a mixture of wine.

VC: a high level VDM, highlight grapes in the region, but also no strict production mode rules. Wine BiaoYong Vino Comarcalde + origin to indicate.

VDLT: a VC high level, simple and less regulation, as France's wine regions. Wine BiaoYong Vino DE la Tierra + origin to indicate.

VCPRD: legal region of the senior wine, and wine BiaoYong Vino DE la Tierra + origin to indicate.

Italian wine classification standard

The output of Italian wine in the world first, but all over the world of one of the earliest wine country. However, the Italian although has the world's largest wine producer of the name, because the big capacity, a vast region, and the quality control is not perfect, once caused many inferior Italian wine in the international market is that the market once put Italian wine and inferior wine with an equal sign.

The Italy in the government from 1963 to to 1966 years for the implementation of the formal wine grading system, and after many perfect, form now of Italian wines grading system, to improve the quality of the Italian wine great influence.

Italian wine industry legal region level from low to high divided into four grades, it is respectively: wine (VDT), typical wine region (IGT), legal areas wine (DOC), ensure A.O.C. rank (DOCG).

Wine, the level of the wine, is often use a method of illegal variety or wine, need not listed in grape varieties or wine area name.

Typical wine production, production in a particular part of the typical and specific grape varieties, and in wine label indicate. Use limited areas of the proportion of picking grapes to at least 85%. The VP of France and at the same level.

Legal areas wine, in the designated area, using the specified grape variety, planting, brewing in the specified rules and regulations. The whole production cycle, from the vineyard to wine bottles, comply with the Italian law.

Ensure legal areas wine, in addition to the requirements of the wine DOC outside, it will comply with the following provisions: with 5 litres of wine bottle filled the bottle, the bottle is a national identification, through a series of supervision and inspection, not less than 5 years DOC qualification, after two taste feel detection.

German wine classification standard

Germany set in 1971 new grapes method, and the geographical always and quality wine always completely separate. German wine is based on picking grapes of maturity to differentiate wine level, this and most of the old world countries such as France, Italy, and Spain) according to the classification of the chateau and regions in a different way. Germany is not like the French system that way with all of its main legal designated wine production areas, areas according to the size and divided again.

Because most of the German wine cold and the grapes for wine quality influence maturity is very big. For high quality for wine, grapes maturity will mark in wine label, at present on the world only Germany and Austria wines in wine on mark have such information.

German wine is divided into four levels, from low to high are respectively, the wine daily (Tafelwein), the wine region (Landwein), the high quality wine region (WbA) senior high quality wine region (Qmp).

The wine daily, is the low level of wine, all kinds of production regulations at least, agree with VDT of France. The wine must be one hundred percent of daily in Germany, not foreign wine mixed with table against and with.

The wine region, is restricted by the national requirements designated region of 17 wine production with the bottle label districts, a French VDP.

High quality wine region, by 13 particular region production, the level of the wine must use the provisions made from grapes, grape must reach a certain degree of ripe, to ensure that can show the generating the form and traditional taste wine. Law can use "sugar add alcohol law" the wine made from.

Senior high quality wine region, absolutely forbidden artificial added sugar, depending on the grape mature degree, and further into different level 6, these properties must be marked in wine label. Germany is the top of the wine.

1. Kabinett, wine of little rooms, the general ripe grapes, the taste is more delicate, not less than 7% alcohol, usually dry type wine.

2. Spatlese, late picking, the normal mature later than the date 7 days-10 days of picking grapes, can for dry type or half dry type wine.

3. Auslese, selected by string. In Spatlese basis, string by selected very ripe grapes, and will not ripe grapes removed. Often only in good years will brew this grade of wine. Usually relaxed liqueur.

4. Beerenauslese, selected by grain, grain has been selected by manual grow your corruption bacteria (Noblerot or Botrytiscinerea) grapes, brewing quality liqueur.

5. Trockenbeerenauslese, also is selected, all adopt is noble mildew, water evaporation and atrophy invasion like grapes out of raisins liqueur.

6. Eiswein, ice grape wine, in the icy conditions of picking fully mature liqueur is made from grapes.

The United States wine classification standard

And France and other European countries from the law on wine level division different is, in the United States, this work is authoritative evaluation usually wine division or review wine magazine etc to finish. The unofficial rating, to judge the quality of the wine consumers also have very big effect. Many wine label attached on the teacher to give this wine wine evaluation the level or hit points, the choice for consumers to reference. The United States has many have international reputation professional evaluation of wine division, they rating from the American wine and strongly recommended, also make the United States wine got international recognition, and to promote the American wine reputation.

The United States is in reference on the basis of the concept of origin, according to its wine development reality, formulated the consistent with their own needs American wine producing area (AVA) system. AVA origin system, protect and standardizes the successful wine production.

AVA system is beginning in 1983 by the American alcohol, tobacco and weapons administration (BATF) began to carry out. Role of the wine producing area legal norms, AVA system and French "origin name control" system similar, but with the French differs is, it is mainly to the named the geographical location of regional scope and definition, unlike France in addition to define the geographic scope, but also with grape variety, planting, brewing, concrete requirements. AVA system of grape variety, planting, yield and brewing method was not limit, this is it and French AOC system the most fundamental difference. But, AVA system to protect the same origin wine the role of sales.

AVA system is mainly according to geographic and climate to differentiate wine, currently in the United States to determine the total BATF 145 AVA. AVA can range is small, can also be very large, from hundreds of ha to millions of hectares range. Some AVA tolerance in a large range of AVA in, for example, the famous napa valley AVA, including Mr G AVA, Nashville, howell AVA mountain, Suags Leap area AVA and rutherford-this strange AVA, etc, also includes some of the Norma county in the CarnerosAVA.

BATF provisions, in wine label marked one of the need to achieve named two requirements: a, 85% of the grape must come from the origin of the mark; Second, if is adjacent areas, each region of the amount of the grapes used to indicate the proportion of; Three, variety wine must be 75% indicate varieties grapes, namely varieties must be more than 75% purity.

A AVA can grow any grape variety, use any planting technology, and no grape yields limitations. If you want to increase in wine label information, must follow the basic rules of the accuracy. Standard single vineyard wine must be 95% of the wine from marked the grapes of thy vineyard. If use "Estate Bottled" (chateau bottles) the word, the garden and vineyards wine must be marked in the region in AVA, companies must have or control the vineyard. All And in wine bid harvest fixed number of year, is 95% of the grapes should be the year of the harvest. In addition, the state law will increase some requirements, such as California's wine must indicate the provisions of California is 100% of the California grapes. Oregon law marked the wine of Oregon any must be 100% marked the grapes grown).

In the United States BATF provisions on the grapevine limit parameter is not much, only strictly limited geographical area, the simple AOC than France. In a BATF before AVA system, American wine industry have strict standards, wine labels such as the content of labeling chaos. Responsible for the management of slashed BATF after more than two years of Mr, formulated in 1978 out of the system. After a few years of transition, came into force in 1983.

In fact, not through BATF AVA system behavior by the government to judge a grape wine quality. BATF named is a AVA just to will it different from surrounding areas. Therefore, AVA's not like France AOC, represents the highest level of wine classification.

The world's ten largest best-selling brand new world wine


New world wine popular with consumers like, here is the big ten ranked according to sales brand wine.





1. The United States jia dew (GALLO)



Brand company: jia dew brewery (E&J Gallo Winery)



Headquarters office address: 600 Yosemite Boulevard, Modesto 95354 California, US



Url: gallo. Com



The sales manager: Susanne Buchmann



Series products: Gallo Family Vineyards; Turning Leaf; Redwood Creek; Barefoot Wine; Coastal Vineyards; Twin Valley; Frei Brothers Reserve; Starborough; Mirassou; Merlot Rose; Dancing Bull; Summer Red



2010 sales: 20500000 cases (9 up a box)



2009 sales: 20000000 cases



010 ranked first



This year, the dew brewery introduced a Summer Red new products, suitable for cold drinks, low alcohol content is 10.5%. In addition singer Heidi (Heidi) for Sugarbabes series sponsorship, she even of golden hair dyed red, with sales of new products.



Jia dew family garden series wine also launched in Britain, the merlot peach, mainly in group of women, "pink" make a fuss about the key around, as the mainstream consumer trends.



2. Chile dew (CONCHA Y TORO)



Brand company: the dew Concha y Toro distillery



Headquarters address: Avda. Neuva Tajamar 481, Torre Norte, Piso 15, Chile



Telephone: + 56 2 476 5000



Web site: conchaytoro. Com



CEO: Eduardo Guilisasti



2010 sales: 17160000 cases



2009 sales: 17319000 cases



2010 ranked second



Last year with Manchester united dew distillery signed an agreement, make not only the product as Britain's most popular sports teams officially designated wine, through advertising and all kinds of other related marketing strategy with united and improve the global reputation.



Earlier this year, to $238 million from the dew brown-furman group hand bought California Fetzer winery.



3. Australia YELLOW TAIL (YELLOW TAIL)



The company of affiliation: Casella Wines



Headquarters address: Wakley Road, Yenda, NSW, 2681, Australia



Telephone: + 61 2 6961 3000



Web site: yellowtailwine. Com



Series products: Yellow Tail; The Reserve; Limited Release



2010 sales: 11230000 cases



2009 sales: 11230000 cases



2010 no. 3



For many years, the company Casella Wines flagship brand yellow tail has been is Australia's biggest wine exporters, the products are sold to more than 50 countries around the world.



Yellow tail is from 2000 to be developed, in 2003, became the first big imported wine brand. Now the family brewery has expanded to scale the original ten times.



4. California ROBERT MengDaWei (ROBERT MONDAVI)



Brand company: constellation group



Headquarters: 207 High Point Drive Building 100 Victor, New York 14564



Phone: + 1 585 678 7100



Web site: robertmondaviwinery. Com



Marketing director: Kevin Conner



Series products: Napa Valley Wines; Reserve Wines; District Wines; Spotlight Wines; Woodbridge Wines



2010 sales: 10400000 cases



2009 sales: 10500000 cases



2010 ranked fourth



This year is Robert MengDaWei 98th anniversary, the company subordinate 450 acres by California agriculture bureau To Kalon vineyard awarded the "the best Portuguese" the title also.



Distillery competent Genevieve Janssens wine last October by the wine lovers "magazine's" 2010 year's best wine makers."



5. Australia hades (HARDYS)



Brand company: reputation wine (Accolade Wines)



Headquarters: Accolade Wines Reynell Road, Reynella SA Australia



Telephone: + 61 (0) 8392 2222



Url: accolade-wines. Com



Series products: Hardys Voyage; Hardys VR; Hardys Stamp of Australia; Hardys Nottage Hill; Hardys Crest; Hardys Oomoo; Hardys Chronicles; HRB; Sir James Sparkling; Eileen; Hardy; Thomas Hardy



2010 sales: 9690000 cases



2009 sales: 9300000 cases



2010 ranked fifth



6. BERINGER



Brand company: Australia wealth Wine (Ben foster's Treasury Wine Estates)



Headquarters: Regal House, 70 London Road, Middlesex, TW1 3 QS



Tel: + 44 (0) 20 8843 8411



Url: beringer. Com



Marketing director: Matthew Bird



Series products: California Collection; Stone Cellars; Founders Estate; Appellation Collection; Private Reserve



2010 sales: 8300000



2009 sales: 8800000



2010 ranked seventh



7. SUTTER HOME



Brand company: Trinchero family winery



Headquarters: 100 St. Helena Hwy, St. Helena, California, 94574



Phone: + 1 707 963 3104



Web site: tfewines. Com



Marketing director: Wendy Nyberg



Series products: cabernet sauvignon, chardonnay, sauvignon blanc and merlot chenin, musk, qiong precious jade pulp, pinot gris; Long long for, white cabernet sauvignon, merlot, white BaiZengFang DE and increase fang DE.



2010 sales: 8100000 cases



2009 sales: 9258000 cases



2010 ranked sixth



8. JACOB 'S CREEK



Brand company: the joy and add (Pernod Ricard)



Headquarters: 12 Places des Etats-Unis, 75783 Paris cedex 16, France



Telephone: + 33 (0) 1, 41 41 00



Web site: jacobscreek. Com



Marketing director: Matthew Bird



Series products: classical series: a single variety; Mix); 3 Vines; Collect carefully series;



Inheritance series: Steingarten riesling; Reeves Enoch, than chardonnay; St Hugo cabernet sauvignon; Centenary Hill Silas; Series of works: Johann; Silas cabernet sauvignon



2010 sales: 7065000



2009 sales: 7800000



2010 ranked eighth



9. LINDEMAN 'S



Brand company: Treasury Wine Estates



Headquarters: Regal House 70 London Road, Twickenham, Middlesex, TW1 3 QS, UK



Tel: + 44 (0) 20 8843 8411



Url: lindemans. Com



Marketing director: Matthew Bird



Series products: Cawarra; Bin Series; Reserves



2010 sales: 6700000



2009 sales: 6300000



In 2010 the number nine



10. BLOSSOM HILL



Brand company: emperor achish Europe



Headquarters: Lakeside Drive, Park Royal, London, NW10 7 HQ



Tel: + 44 (0) 20 8978 6000



Web site: blossomhill. Com



Brand competent: Simon Lawson



Series products: Blossom Hill Soft and Fruity Red, Crisp and Fruity White, Blossom Hill Vineyard Collection, Blossom Hill Winemakers Reserve Pinot Grigio, Chardonnay, Sauvignon Blanc, Chenin Blanc, Merlot, Cabernet Sauvignon, Blossom Hill White Zinfandel and White Grenache



2009 sales: 5100000



2010 sales: 5700000



2010 ranked tenth.

How to brew sweet wine?


If want to produce liqueur, first condition is to achieve a very mature and sweetness of high grapes, and grape farmers will certainly seem to make the grapes increase sweetness. To achieve high the juice sweetness can generally be from two aspects to lay their hands on the: grape harvest in the harvest in the vineyard before and planting methods, and grapes after harvest in some of the brewery wine making techniques of adjustment. From the vineyards there are several harvest and planting mode:



1, your corruption bacteria (Botrytis Cinerea) : this kind of mold will spread in grape skins, the inside of the grapes gradually moisture sucked, leave the grape juice concentrated in the grape. Only in a bacterium only in warm and wet areas will multiply rapidly, and in order to harvest the grapes to good harvest with artificial a a exploitation, very fee kung fu. In this way get out of the wine grapes and called your corruption wine.



2, freezing method: the ripe grapes left to a grapevine until winter frozen on only after harvest, harvest the grapes for water is frozen, so use this grape squeezing out of the fruit of the vine is very thick sweetness is high. In this way the wine brewing out called ice grape wine.



3, dry method: in grape is about to mature in grape vines stems and when the connection place to can not enter the water bending to the grapes, so can make of grapes juice become strong. In this way the brewery has now been very few, but 18 th century France at first, in large area use this way kind of grapes but very popular. It is said that 18 th century South Africa's liqueur Vin DE Constance brewing in the use of the grapes were obtained by this method.



After the grapes were 3) harvested in the brewery also can use some wine making techniques make juice to become strong. For example:



1, artificial freezing method: use frozen method to the harvest of logic like grapes into frozen garage, frozen again after pressing grape juice.



2, artificial spread bacteria law: the harvest the grapes to control in a house with your corruption bacteria spores, a two weeks after grapes will be like got your rot of bacteria vine and squeezing out smaller sauce become thick.



3, straw method: the harvest the grapes on the straw in or wood plate use the sun to the inside of the grape water evaporate, or is in the house the grapes hang eaves let grapes Yin to dry. In this way of grapes out of the wine has also known as straw wine (also have said that this wine is called the straw wine). (French call vin DE Paille, Italian called Passito, German call Strohwein).



In addition in the grape juice is also have to have some way to increase after the sweetness of grape juice. For example:



1, the use of infiltration pressure (Osmotic concentration), put the fruit of the vine part of the moisture separated out, make the fruit of the vine become strong.



2, use the whole bucket freezer unit after the juice to squeeze out the frozen ice the concentrated juice or removed.

The world's ten biggest red wine brand recommended

1 and the royal collection-2003 royal treasure 2003 strong aroma with clove and bay leaves and a series of rich flavor, this wine with a strong deep reddish brown several of the aged feeling, the entry is very strong, water jam and the aroma of kieran lee filled with oral, after aging present a brown outstanding composed characteristics, are more likely to be used as a celebrate successful cooperation. Share the moment: informal business cooperation

2, the add cc leah-watts with five years at the 2003-plus cc leah to unique local conditions, and wine made from legend at 5 years-2003. This wine quality excellent, with silky tannins, have dry blackcurrant aromas, fruity and balanced acidity, ensure that its old ability, in the wake of signs or feeling of memory. Share the moment: party with friends

3, black card "at 1500 ml Ezra rana-2002 black card and pilates Ezra is at the 1979 Paris world Olympic competition in the first paragraph of the wines in blind product of famous French red wine Chateau Latour beat the Spanish red wine. Body beautiful deep ruby red appearance to make it look more accord with quiet on the outskirts of the deep, aged in oak barrels of toast incense bring for its added blueberries and cherry sauce aroma. The taste of silky tannins for long. Share the moment: faraway from the outside of the life

4, super big castle-2001 super big castle is Doris family is the most representative wineries, its culture history can be traced back to the 13 th century. This wine singular, deep and complex aroma embodies the simple sense of the excellent wine. Vanilla flavor full of soft warmth, the mature red berries and from slightly acidic sweet when different style of the entrance to the other wines arouse enough memory and a few seconds later, it gradually become warm, drunk for the good of the family fun becomes so clear. Share the moment: the family party

5, Mr Watts palmer le chateau kelon garden gate between the more relaxed Asia acid Rias Baixas liquor and straightforward strong Toro between red wine, the door with red wine josiah plum and natural pungent easy to be romantic valentine to accept. Rich fruit of exquisite taste let ambiguous always exist lingering flavor. After the French oak barrels aging wine soft delicate, let love also strong in the meantime. Share the moment: romantic lovers

6, Philip knight, black card of sparkling wine, Philip knight is the world's largest champagne made from traditional method of sparkling wine made from the manufacturers, the body of black grind arenaceous revealed never had the steady, and in taste prominent however pure and fresh quietly elegant is with a long, a person calm, rich fruit let light yellow wine juice more intriguing taste, rich and lasting bubble it with perfect personality. Share the moment: a person's quiet

7, raigor goblet of wine's syndrome, where he old cuvee quality legal region red wine red wine the marquis axel garden is known as Rio ha area most excellent winery, produced great wines of will elegant and strong characteristics perfect union. This wine present a deep pomegranate red, edge of cherry color very tempting charming. Abundance, rich aromas of toast with vanilla flavor fragrant in harmony, silky tannins elegant feeling to people understand wine tasting it. Share the moment: the world understand wine tasting it

8, DeMo · LuoDeRui LanZeGe highland 2005 DeMo · this LuoDeRui this LanZeGe highland 2005 is a symbol of the mature man one of representative of classic, it after full feeling as well as the entrance to the complex sootiness flavour and bacon roast taste fragrant abundance intriguing taste. Compared with the wine as before, it has more clear and rich administrative levels and earthy taste and smell sweet essien. The bottle and concise design make it more atmosphere. Share the moment: mature man leisure together

9, Doris crown 3000 ml-2005 and partners share their success, any wine can top compared with red wine. Doris family early in the seventeenth century began in Barcelona, southern England region of the old Penn adds the peaceful lang town made wine. Doris crown 2005 this wine taste fat Yu rich rich fruit and meat tannin structure, send out smooth smoky flavor around the tip of the tongue, once in a very long while can't forget. Share the moment: for success

10, ali Ann-2004 in Alvarez family hope to develop a method of wine was inspired, ali Ann was born. In 1991 AnChu ali listed, won the international attention and recognition, and by the world authority on the wine magazine wine spectator "included in the" top 100 most excellent wine "ranks. Ali Ann-2004 using pure siu-tong LAN Nile grapes, with pleasant taste up oak to and lively berries breath, refreshing, who can feel strong taste in the mouth fruit

10 big red wine imported brand

Pull phillips



In China, the Philippines, almost become the best wine of pronoun, many people welcome gift only know, Philippines, it even be some kind of "the rich" and "grade", the symbol of other French grand cru classe wine in a degree has fallen on a class. Murphy, France, is five name is the head of the village, the French grand cru classe wine of the most outstanding representative, it's a bottle of red wine production in 1787 had maintained the most expensive single bottle of wine auction record for 24 years. Tensile Philippines adored * * * influence, its production board wine "small murphy," has gone up to 5000 multivariate the bottle day price, can be in China's most "red" foreign wine.



White horse



Recently, a bottle of 1947 years of 6 litres white wine with ZhuangBai wine clap a $304375 day price, become the single bottle of wine auction prices record holder. White horse chateau is one of the few red, white wine with top quality are French name village, Shanghai office design its 1947 vintage wine won "the most perfect work" reputation. In China, the white horse zhuang wine is understand wine people love most, JiuYou when open a bottle of white wine party to share and become "the judge" taste of common symbols.



margot



Margot grape wine in China's famous, on the one hand, because of its outstanding quality, on the one hand, maybe and President hu ever to visit and the taste of anecdotes about. Margot is one of the five big name French village, have the most beautiful wine bordeaux fort, it produces and the wine, fruity aroma surplus, such as its name: "beautiful long, such as singing xu, let a person with an endless aftertaste around."



Wood at



Wood of gendarmerie wine is perhaps the most worthy of the hide wine, its wine each year for a standard, is the new wine + reward hired the first artist to tailor rendering, of which 1973 years of Picasso (Picasso) works, and 1975 years of Andy Warhol's (Andy Warhol) works, and 1990 years of Francis Bacon (Francis Bacon works, and 2004 years of Britain's Prince Charles (Prince Charles) works, are uncommon performance. So when drink out of excellence, and then the jingtong wood wine bottles of extremely rich artistic smell the hide, not as well is once again investment.



admiralty



In France, the most challenging eight grand cru classe wine producer, however, is the strength of the admiralty, it produces wine, present deep purple brilliance, taste with blackberry fruit, sweet wine, and the fragrance of potter wine, be full of levels of structure, broad thick and yet the balance of sedate and pure, have quite a long again. Because of the outstanding and promote strength, in recent years JinZhongZhuang wine rising fierce, become free in eight big name outside the most famous French village grand cru classe wine. In the 007 royal casino, "office decoration rendering bond and" bond girl "wes palmer meal together, admiralty in the form of red wine with close-up, be billions of people see, for Angelus set up a world-class brand image.



, dom perignon



, dom perignon, dare not say the world's best champagne, but try to is "the first" champagne. 17 th century, as a feather and repair of Pericles farming in the Abbey experiment out in the world the first a bottle of champagne, and the French aristocracy was soon's favorite, and the wine kind champagne is so popular and developed. As the champagne founding brand,, dom perignon is always one of the world's best champagne, it aroma hover, taste pleasant, in the best of the year only limited production.



Moet &chandon



Moet &chandon is the most famous, best selling champagne. It has a long history, with a unique process, when opening a bottle to a sound pressure the bang however, bring happy atmosphere, is known as "the joy of the wine." Is America's most popular champagne, for many years sponsorship Oscar ceremony, and stars, ride the corresponding unripe brightness, extremely high fashion smell.



With the above wine brands when compared with the following three from the new luxury brand not level noble fame, not so brilliant glaring history, but with high quality and low price ratio of winning, became the darling of the wine sales market



Rush rich



Rush rich is one of Australia's largest wine producer, and it is also the most famous degree of the new world wine brand. Since 150, the rush rich keep their consistently superior quality and wine-making philosophy, both of low yield of the world's top red wine production; And began to quality, the price lower high performance-to-price ratio wine sold, formed the refined wine production system, with the whole world enjoy praise.



Jie kass



Jie kass is another famous world of Australia red wine brand. It with fruit flavour is famous in the world, extremely characteristic soft as silk of fruity taste, along with lingering fragrance lasting; Need not old, in its young when drinking has excellent taste. Natural fruit taste and easy to drink of the nature of the conquered the countless wine lovers heart, led the new world wine quickly become a new fashion. Office decoration feng shui



Dry dew



The first is the south village mid-mayseldest childthecoming musk-rose dry wine brand, the company now owns 13 vineyards, the high quality for the origin of dry grapes up for the dew of best congenital conditions, it is also not the look, become Chile wine in the same one of the top, is the world's most famous Chile first wine brand. The "red devil" series sold a bottle of every four seconds

Contemporary import red wine marketing 10 dead acupuncture point!



With the continuous development of red wine market, import red wine and domestic war between red wine also gradually upgrade, but no matter how marketing changes hands, the key is the use of these methods and concrete operation is to attract the targeted eye and hidden in the endless purchasing power behind them, famous brand marketing experts, blue elder brother wisdom the marketing consultants in international CEO which sir points out, at present the import red wine marketing existence the following 10 dead acupuncture point:



A, appeal, unknown.



As is known to all, the import red wine start market, want to have the diversity of the appeal to the consumer in the interests of the unique commitment, but market and industry rise from the start, appear on the market the dazzling red wine concept is really don't know, such as aging, pits, making, year caches of wine, manor wine, chateau wine, dry red wine region, oak, small region wine and so on. And again with these consumers do not understand the concept of the market voices raised, how to attract consumer interest?



Second, selling point is not focused.



New red wine products listed in operation always seeks new selling points, but due to the different footing, some agents not from market start feeling, but from the self identity self appreciate Angle to creative product's selling point, to stay in the high-end market of consciousness, to stay in a few elite, red wine lovers harsh red wine consumption in the way. Even now a lot of imported wine brand reduced the price to is one hundred yuan, many people or red wine at a respectful distance.



Is it stick to the sender's red wine culture or from their bondage, this is a problem.



Actually, let a person contradiction is not only the red wine drinking method, and as a red wine culture part of the origin, year problem. Import red wine in the domestic brand to build brand, stressed that his winery, insists that his brewing process, but those who obscure origin, chateau name, consumer is hard to remember. Also, a lot of the time, different winery, different red wine only have very subtle difference, if not a red wine connoisseur, it is difficult to see the different nuances of red wine, and enthusiastic.



Three, brand tension deficient



The brand is the??????? Some say the brand is a kind of symbolic. In fact, disclose, the brand is the reason you choose. You buy a package, you why want to choose LV, gucci? Didn't have no better than they better? Not. Because they are a in the circle known brand. We all live in the circle, the brand should first in the circle is known to all, otherwise, it is too small to produce the sales. Second, a good brand, must be more outside the circle are widely known. Brand, is to let you have a reason, a reason to show off, a can choose to reason.



And we import red wine brand effect in where?



First import red wine many even brand all have no, what about the brand effect? Import red wine brands are even said no no exaggeration, consumers see so many imported wine brand, actually remember, also can't tell, and is about the same, how to remember? People buy things have a heart: buy your familiar thing, also is buying insurance. So, don't know don't know, general won't choose. Also, Chinese consumers don't know how to distinguish between red wine quality level, year, region, etc. Many people are not go abroad, who know the region how good and bad? Good and bad year is but others said it, we don't know.



Consumers how to choose? Consumers with what choice? The only way out only brand. Only have the brand effect we can be the object of consumer choice.



Four, channel control is weak



At present, China's wine market there are channels diversity and relative monopoly (approach fee), that makes the market regions of space, is extremely complex, this requires not only need winemakers relative abundant capital as a market into, needs to be more correct strategy and flexible combinations. While the imported wine agent in most financial strength on at a disadvantage, even if foreign grapes wineries abundant funds, but in crisscross China before the wine market, also need to err on the side of caution.



Face this kind of situation, and seizes the domestic wine share is the import red wine development and expansion of the inevitable choice. In a competitor's weak link, with the regional market find breakthrough and as a new force. Some domestic strong brand with area front of the long pull, channel range is very wide, in resource allocation to the average, will show many weak area and the weak channel, and homebred brand is more than the agency system, because of historical reasons, agency policy more extensive, and more and more prominent contradiction manufacturers. Due to limited resources, three major brands will have to main resources and energy on the main battlefield, to maintain consolidate its existing interests, this to import red wine made cuts.




Five, pay attention to the number of advertising, ignore promotion quality



Advertising to import of red wine is a function of the start, but not "huashan a way since ancient times," have you noticed that many famous brand advertising and we see every day, but sales performance is not satisfactory, the key is to market promotion quality is not quickly follow up advertising communication effect, finally XingBuCheng superposition combination propaganda advantage, it is difficult to have impact on the market. I believe that many people have had such experience, see on television a imported alcohol advertising, then ask friends: this wine you seen no? Where can I buy that? The answer is consistent: don't know. So everyone began for the enterprise the advertisement love dearly. Obviously, at present there are many imported wine this awkward situation, advertising in the low quality of red wine to identify degrees lower.



Six, market promotion dislocation



First of all, a lot of red wine agent is no wine operation experience, also is the so-called dilettante capital. Mostly in foreign trade and the process of the local good product that, the wine culture influence by foreigners, think good wine needs no bush, thought that the good product by foreigners Chinese also recognized, and with international vision evaluation of Chinese wine market; But, they often is not really understand Chinese liquor market and the Chinese wine culture characteristics. In addition, the capital of endurance is another aspect of the deep and the objective reality.



Second, from product cultural background, lack of channel planning, in the traditional Chinese wine type of marketing and investment promotion mode. As authorities have to fan outsider, once in the wines market of the production and sale of circulation practical link, a lot of businessmen are difficult to grasp the market strategy and lost, to the traditional Chinese liquor product marketing, but often have little impact. Because red wine now although mass consumption tendency, but, red wine consumption culture boom is still not form the mainstream consumer culture, so, the traditional business model to reflect the value of the products, we can say, tens of thousands of people visit the effect of the exhibition as only a few people who took part in will become a good effect.



Seven, inefficient management



Red wine market the complexity of marketing management in the need to be more closely, the import red wine marketing is pure plow fine do, human intensive, in the management of that is more effective to perform to science, such as marketing team management, to dealers, various types of terminal of the management and guest feeling maintenance. That is, to rigorous and to play the subjective initiative, and therefore must be solid, which permits no ambiguity. This must be asked China's enterprise especially liquor enterprise study, such as yanghe blue classic, etc.



Eight, do not take the talent introduction and training



Import red wine marketing the localization, the must play the localization of talent, because red wine belong to immature industry, because fewer talented people, especially business talent. This need to talent recruitment and enterprise management, have reasonable treatment also want to establish the corresponding reward mechanism, and develop a stable and can edgy competitiveness team.



According to the blue elder brother wisdom international marketing consultants understood, as the imported wineries to national conditions and the market is not familiar, often spend high pay please some man of average ability, or was to admire, or only experience no theory height, sitting on the important leadership position, make the enterprise go a lot of curved road. So import market to choose talent in very carefully.



Nine and market operating ability is poor



Many red wine marketing personnel, like with experience and physical strength to handle affairs, no further study, improve their wishes,, the product market atrophy and running to another product, anyhow jump around, mentality blundering pushy and enthusiastic. Just think in today's age of excess product, if the lack of new thoughts strategy, have a crush on the same old story, how can you WanDeZhuan?



Ten, too superstitious ideas



Import red wine market operation is key to specific executive seriously implement, actual combat more to the actual effect, like blue elder brother the international marketing consultants wisdom advocated "the actual combat to create customer value", the real nature of solid exercise for enterprise provide targeted market solutions. And some manufacturers often superstition in creative ideas master, if they pass the market the baptism of sweat and tear that you regret that China really out of the mastermind of actual combat from several? Actual combat is the hard truth, actual effect from planning, but is more from dry out of combat.

Chateau Margaux

Chateau level: 1855 g rating listed more than may level chateau the first level (Premier grands crus classes)



Margaux Chateau (Chateau Margaux) is the 1855 bordeaux wine when top wineries in the rating of one. Along with Mr Leognan, chateau latour, rafer chateau and 1973 years of gendarmerie winery in wood, which, he said, "five" bordeaux grand cru classe.



Margaux chateau has a long history, for hundreds of years. Margaux chateau founded in the fifteenth century. Here was the king of England AiDeHuaSanShi of a person of extraordinary powers curtilage, also is the auspicious "(Guyenne) region, the most magnificent strong one of the castle. For centuries, here a few easy the Lord, Lestonnac family long-term have margaux chateau. In 1787, French wine to add to the obsessed with the former President of the United States, Thomas Jefferson once margaux chateau as the grand cru classe bordeaux. In 1804, the marquis DE La Colonilla here, will the ancient gothic house burned to the ground, built today we see the castle. By 1977, the management chain Mentzelopoulos family bought the chateau, a large number of human and financial resources invested in make margaux chateau wine is even higher level, to get to the top.



Margaux chateau is "five" is abide by the traditional winery, not only keep the manual operation, and still use oak fermentation tank. Now, like latour, Mr Than the such top chateau, had already use stainless steel fermentation tank. Margaux chateau wine, usually put in fermentation tank 3 weeks, then put in new oak barrels 18 to 24 months. The chateau wine card-carrying tannins rich, you can hide, usually in the 20-30 years should be drinking is advisable.



Margaux chateau is located in bordeaux wine OuDeMei doc region, climate, soil conditions advantageous. Vineyard area of 87 hectares, with 78 hectares planting grapes, production is very small. Average grapes for 35 years old. Grape varieties with cabernet sauvignon is given priority to, 75% or so. Margaux chateau mainly in red wine, a little white wine. Card-carrying wine for margaux chateau, deputy brand wine for "red" (Pavillion Rouge).



Margaux chateau castle built in napoleon period, is more than the most magnificent in May, one of the buildings.



Grape species: Cabernet Sauvignon, Merlot, Cabernet Franc, Petit Verdot

Vintage: * 1953, 1959, 1961, 1975, 1978, 1979, * 1982 * 1983, 1986, 1988, 1989, * 1990, 1994, 1995, 1996, 1997

Can be used for food: pork, chicken, beef, lamb, duck, other meat, eggs/cheese